
Why SISTER Ponytail?
For years, the straight ponytail has been seen as the easy, stylish go to hairstyle effortless beauty in seconds.
But for many women with Afro and textured hair, the experience has been very different...
Sister Ponytail - Straight Natural Black

About Us
Our Story
We are a Swedish born brand with a global mission to make hairstyling simple, stylish and stress free especially for women with textured and natural hair.
SISTER Ponytail started with a problem.
Our founder, Jackie, could never find a ponytail extension with enough volume to properly cover her braid. She ordered sample after sample, hoping one would finally work. None of them did.
The braid was still visible.
She kept thinking, what if there was something made just to cover it?
Jackie began sketching ideas straight away. Together with her sister, the design became the SISTER piece a second layer created to wrap around and hide the braid completely.
From that moment, the journey began. Countless prototypes were made, factories were visited, and Jackie travelled to Vietnam to perfect the product. Packaging, logo and patents followed as the idea slowly became a brand.
Today, the SISTER piece conceals your braid in seconds.
No complicated styling. No salon visits. Just braid, clip and go.
Because beauty should feel easy, confident and on your own terms.
Our Mission
Our mission is simple. To create effortless hair solutions that save time, skip the salon, and never ask you to compromise your texture.
Because we know how deeply connected hair is to confidence.
Every woman has had those moments when her hair just won’t cooperate. When you feel rushed, frustrated, or not quite like yourself. And sometimes, feeling good about your hair is the difference between hiding in the background and walking into the room as that girl the one you are proud to be.
SISTER Ponytail was created for those moments.
In less than a minute, you can have a full, beautiful hairstyle without stress, without complicated methods, and without hours in front of the mirror.
Whether it’s a last minute flight, a big night out, or simply an ordinary day when you want to feel confident again, you know you can rely on it.
Our goal is that every woman who wears SISTER Ponytail feels empowered for the day ahead.
Because looking good should feel easy.
And every woman deserves to know she can have a beautiful hairstyle anytime without the hassle.
Why SISTER
SISTER Ponytail began with a simple idea and a conversation between sisters.
Founder Jackie wanted to create a ponytail that could finally hide the braid without complicated styling or extra hair. To bring the idea to life, she showed her sketches to her sister, who had always been the better artist, and asked her to help redraw the design.
As they worked through the details together, discussing how the different parts would function, her sister paused, looked at the drawing, and said,
“Ah… it’s like sisters.”
Two parts working together. One supporting the other.
That moment became the beginning of the SISTER piece.
Designed to wrap around and protect what is underneath, the second part seamlessly conceals the braid while adding volume and structure. Just like sisters, each part has its role — stronger together than alone.
What started as a simple sketch became the foundation of SISTER Ponytail. Ponytail began with a simple idea and a conversation between sisters.
Founder Jackie wanted to create a ponytail that could finally hide the braid without complicated styling or extra hair. To bring the idea to life, she showed her sketches to her sister, who had always been the better artist, and asked her to help redraw the design.
As they worked through the details together, discussing how the different parts would function, her sister paused, looked at the drawing, and said,
“Ah… it’s like sisters.”
Two parts working together. One supporting the other.
That moment became the beginning of the SISTER piece.
Designed to wrap around and protect what is underneath, the second part seamlessly conceals the braid while adding volume and structure. Just like sisters, each part has its role, stronger together than alone.
What started as a simple sketch became the foundation of SISTER Ponytail.
Frequently Asked Questions
Will it work with my hair type?
Yes. SISTER Ponytail is designed especially for Afro and textured hair worn in a braid. If you have ever struggled to wear a ponytail without flattening or hiding your natural hair, this was made for you.
How do I apply it?
Braid your hair into a low ponytail.
Slide in the built in comb.
Close the SISTER piece over your braid and secure it with pins.
You are ready in less than 60 seconds. No glue. No blending. No stress.
Do I need extra hair to hide my braid?
No. The SISTER piece is designed to naturally cover your braid without extra hairpieces or complicated styling.
What is the ponytail made of?
100% real human hair, designed to feel soft, full and move naturally with you.
How long does it last?
With proper care, your SISTER Ponytail can last several years, often more than three years.
How long it lasts depends on how often you wear it, how frequently you style it with heat, and how you store and care for it between uses. With gentle handling and proper storage, it will continue to stay soft, full and beautiful over time.
Can I style it with heat?
Yes, you can use heat styling tools. We recommend using low heat and always applying a heat protectant to maintain the quality of the hair for longer.
Is it heavy or uncomfortable?
No. While full and voluminous (145 g), it is designed to feel lightweight and secure for all day wear.
If you experience discomfort, small adjustments in how you secure your braid or place the comb can make a big difference in achieving a stable and comfortable fit.
How do I wash it?
Use cold water and a sulfate free shampoo.
Gently detangle before washing, rinse carefully, and allow the ponytail to air dry.
A full care guide is included with every order.
Can I travel with it?
Yes. Every ponytail includes a luxury storage box, perfect for safe storage and travel.
What is your return policy?
For hygiene reasons, returns are only accepted if the ponytail remains sealed on its original hygiene card within 14 days of purchase.
If the seal has been removed or the product has been handled, it cannot be returned.
Where do you ship?
We ship worldwide.
SISTER Ponytail is also available in store at Ebony Afro, Bryggargatan 6, Stockholm, Sweden.
For questions regarding international orders, please contact us at:
How long is delivery?
Shipping within Sweden takes approximately 3 to 5 business days.
International delivery takes approximately 7 to 14 business days depending on destination.
Tracking information is sent once your order has been shipped.


